logo

Million Steps to Mother’s Day Campaign Summar

About the Million Steps Event

Breast Cancer Society is Canada’s only registered, national non-profit solely devoted to supporting breast cancer research. BCSC’s unique objective is to raise money to fund patient-focused research for diagnosis, treatment and prevention.

Campaign Overview

The Million Steps to Mother's Day is one of the key legacy fundraising events and this year, it’s easier than ever to make a difference. Participants simply lace up their sneakers and move – wherever, whenever, and however they like. Every move counts, every dollar matters. The event is virtual and runs from May 1st to May 8, 2022.

Who we targeted

Canadian micro-influencers who connect with engaged audiences on topics related to health and wellness, fundraising, recovery, and survivor stories. The audience must be primarily
Canadian.

Influencer deliverables

Two promotional campaigns:

1. Create a team, register at mothersdaywalk.ca and then download the app. Invite your audience to join your team via your Instagram page with 2 or more image or video posts. There is a premium associated with this as you will also be participating and donating to the event.

2. Promote the event to your audience via a custom story and/or feed post. Image,carousel or video can be used.

Campaign Results

Out of seven offers, three influencers qualified to participate in the campaign. Valerie, Inshia and Rachel produced highly engaging content that shared their personal stories about the importance of breast cancer research. They all chose the second promotional campaign which includes posting on their stories and in-feed posts. One of the higher performing posts came from Valerie with 26.5k, generating over 6000 engagements.

Statistics
Overall Performance:

11951

Total Reach

1432

Total Likes

33

Total Shares

282

Total Saves

Influencer: Valerie @valeriecoon

Deal: $400

valeriecoon

English

location-pin

Canada

26.7K


Following: 4,965
Engagment: 0.56 %

Influencer: Rachel @Rachelrenna

Deal: $300

rachelrenna

English

location-pin

Canada

21.2K


Following: 3,183
Engagment: 2.63 %

Influencer: Rachel @Rachelrenna

Deal: $300

inshiasl

English

location-pin

Canada

19.3K


Following: 3,331
Engagment: 2.70 %

© 2021 copyright all right reserved