Fittport Case Study

FittPort.com is a one-stop-shop for all your exercise equipment and specialized fitness needs ranging from exercise equipment, massage and stretching aids and apparel.

The Campaign

FittPort was looking for an authentic way to promote its popular hand massage gun via fitness and wellness influencers, and to acquire new content for it’s shopping pages to demonstrate their products in a real life setting. They learned that by showing a hands on demo of how the massager works, they can really demonstrate the power and feature set of their product while increasing conversion on their site.

The Ainfluencer Solution

Fittport used Ainfluencer’s DIY marketplace to discovery and invite hundreds of contextually relevant micro-influencers.
Ainfluencer matched Fittport with micro-influencers with 20K-150k followers in the US and Canada who specialized in post workout wellness, stress management, and overall wellness.
The focus of the campaign was to have influencers unpack and use the product via video and promote it on their page.
Fittport was offering a free massage gun plus promotional fee, depending on the size and quality of the influencer’s audience.

The Result

10 micro-influencers participated in the campaign producing thousands of qualified visitors, several key content assets, and sales of the product. 
One of the higher performing posts came from a popular yoga influencer with 32k followers, @lisettejyoga generating over 500 engagements.

The Result

10 micro-influencers participated in the campaign producing thousands of qualified visitors, several key content assets, and sales of the product. 
One of the higher performing posts came from a popular yoga influencer with 32k followers, @lisettejyoga generating over 500 engagements.

“Ainfluencer provided a win-win solution for us.  We generated traffic and sales, and procured super authentic video content for our landing page at the same time.  All at a lower overall cost compared to digital media ads or agencies.  Great solution!”
Mauritz Dressler, CEO Fittport.com

About Ainfluencer

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